Author: DEEPAN

I AM A BLOGGER .

GLOBALISATION

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GLOBALISATION AND INTERNATIONAL MARKETING ARE CLOSELY RELATED TO EACH OTHER. IN VIEW OF INCREASING GLOBALISATION OF THE WORLD ECONOMY , GLOBAL MARKETING HAS BECOME A NECESSITY FOR THE SURVIVAL OF ALL ORGANISATION BIG OR SMALL. EVEN SMALL  BUSINESS ARE INCREASING THEIR CROSS-BORDER INVESTMENT. GLOBALISATION THEREFORE NEEDS TO BE DEFINED IN ITS REAL AND CORRECT  PERSPECTIVE  . ITS LARGELY DONE BY FRIEDMAN .
FROM THE ECONOMIC POINT OF VIEW  TWO MACRO FACTORS SEEMS TO UNDERLINE THE TREND TOWARDS GLOBALISATION.

DOMESTIC MARKETING

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DOMESTIC MARKETING  IS  PRIMARILY DEFINED AS MARKETING CARRIED ON WITHIN A DEFINED NATIONAL OR GEOGRAPHICAL BOUNDARY WHERE THE MARKETERS IS RELATIVELY FREE TO PLAN IMPLEMENT AND CONTROL MARKETING PROGRAMME AND TO TAKE DECISIONS ON THE MARKETING MIX WITHIN RELATIVELY KNOWN MARKETING ENVIRONMENT.  

EMAIL ETIQUETTE

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EMAIL ONLY THOSE PEOPLE TO WHOM YOUR MESSAGE ACTUALLY PERTAIN TO – DO NOT SEND MESS OR CHAIN LETTER MAKE A POINT OF RESPONDING TO MESSAGE PROMPTLY ALWAYS USE SPELL- CHECK AND GRAMMAR CHECK BEFORE SENDING MESSAGE INCLUDE YOUR TELEPHONE NUMBER IN YOUR MESSAGE LEARN THAT EMAIL SHOULD BE USED FOR BUSINESS RATHER THAN PERSONAL USE.
AVOID WRITING IN ALL CAPS
SPELL CHECK IS MANDATORY
REPLY TO ALL SPARINGLY
ANSWER E-MAIL
BE CONCISE
SENDING ATTACHMENT 

SUPPORTING FUNCTION

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SUPPORTING OR AUXILIARY FUNCTION MEAN SUCH ACTIVITIES WHICH ARE NOT DIRECTLY RELATED WITH THE PRODUCTION OF GOODS AND SERVICES AS ALSO WITH THE THE TRANSFER AND EXCHANGE OF GOODS AND SERVICES . BUT THE IMPORTANCE OF SUCH AUXILIARY FUNCTION ARE IMMENCE  AND THOSE ARE VARIOUS NATURE AND KINDS.

1. FINANCING : THE NEED FOR FINANCE IS FOR VARIOUS PURPOSE AS FOR INSTANCE  PROCUREMENT OF RAW MATERIALS  SPARE PARTS AND EQUIPMENT WAGES FOR FACTORY LABOURERS FOR PRODUCTION AND ADVERTISEMENT AND OTHER EXPENSES FOR MARKETING OF PRODUCTS.
2. RISK BEARING : RISK IS INHERIT IN MARKETING FUNCTION . THE MARKETING FUNCTION IS REQUIREMENT TO HAVE THE CAPACITY TO WITHSTAND RISK BY GUARDING AGAINST UNFORESEEN EVENTS .
3. MARKET RESEARCH:  IN THE PRESENT DAY COMPETITIVE AND DYNAMIC MARKET RESEARCH HAS TAKEN A BIGGER DIMENSION TO KNOW ABOUT THE COMPETITORS PRODUCTS AND THE LIKES AND DISLIKES OF THE CONSUMERS.
4. ADVERTISEMENT: ADVERTISING IS A PUBLICITY PROCESS WHICH CREATES AWARENESS OF THE PRODUCTS RESULTING IN DEMAND FOR THE  PRODUCTS . AS A RESULTS SALES INCREASES AND PROFITABILITY GOES UP.
5. AFTER SALE SERVICE: THE MARKETING FUNCTION INCLUDES POST SALE SERVICE AND AFTER SALES SERVICE TO THE CUSTOMERS . GENERALLY AFTER SALE SERVICES ARE  PROVIDED   IN CASE OF DURABLE GOODS FOR A CERTAIN PERIOD OF TIME , SAY FOR ONE YEAR AND SO ON.

SUPPLYING FUNCTION OF MARKETING

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SUPPLY  FUNCTION IS THE SECOND FUNCTION AFTER EXCHANGE FUNCTION OF MARKETING

SUPPLYING FUNCTIONS INCLUDE THE SUPPLY OF RIGHT  PRODUCTS IN THE RIGHT STANDARD AND RIGHT QUANTITY AND AT THE RIGHT PRICE AND TIME TO THE RIGHT END-USER. IN ORDER TO PERFORM ALL  SUCH FUNCTIONS WHAT WE NEED ARE–

1. WAREHOUSING : FOR THE PERPETUAL SUCCESS OF BUSINESS WAREHOUSING IS VERY ESSENTIAL AND SUCH WAREHOUSING MEETS THE TIME UTILITY OF THE PRODUCTS. IN OTHER WORDS THE TIME UTILITY OF PRODUCTS COULD BE CREATED THROUGH WAREHOUSING OF PRODUCTS.

2  TRANSPORT : TRANSPORT IS THE PROCESS OF CARRYING GOODS FROM ONE PLACE TO ANOTHER AT THE RIGHT TIME AND HENCE IT HELPS TO CREATE PLACE UTILITY AND TIME UTILITY . THEREFORE  THE IMPORTANCE OF TRANSPORT IN MARKETING IS OF VERY BIG DIMENSIONS . IT HELPS TO CARRY RAW MATERIALS AND OTHERS SPARE AND EQUIPMENT FROM THE DIFFERENT SOURCES TO THE PRODUCTION PLACE AND AFTER THE PRODUCTION ARE MANUFACTURED IT HELPS TO CARRY THE PRODUCTS FROM THE MANUFACTURERS TO THE CONSUMERS.

3  DISTRIBUTION: DISTRIBUTION IS THE PROCESS OF MOVING GOODS FROM THE MANUFACTURERS TO THE WHOLESALES TO THE RETAILERS AND FINALLY TO THE CONSUMERS. THE MOVEMENT OF SUCH PRODUCTS FROM PLACE TO PLACE AT THE RIGHT TIME ARE MATTERS TO BE DECIDED BY THE MARKETERS . THE PRODUCTS UTILITY , PLACE UTILITY AND TIME UTILITY ARE THE HEADACHE OF THE MARKETERS ENGAGED IN THE DISTRIBUTION SYSTEM.

IMPORTANCE OF MARKET PROMOTION

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MARKETING LARGELY DEPENDS ON AN EFFECTIVE FLOW OF COMMUNICATION BETWEEN THE COMPANY AND CONSUMERS. IN A COMPETITIVE MARKETPLACE WHERE DIFFERENT COMPANIES ARE STRIVING TO WIN OVER CONSUMERS, IT IS ESSENTIAL TO PROPAGATE THE DISTINCTIVENESS OF THE PRODUCT AND THE EXTENT OF VALUES THE PRODUCT CARRIES BY USING DIFFERENT METHODS AND MEDIA OF COMMUNICATION. THIS DISTINCTIVENESS AND VALUE OF PRODUCT IN MODERN MARKETING CONSTITUTES PROMOTION MIX  OR THE FOURTH P OF MARKETING . IN THE MODERN MARKETING APPROACH IN ADDITION TO PROMOTION – MIX THE OTHERS ENTITIES SUCH AS PRODUCT , PRICE  AND PLACE (POINT OF SALE) ARE ALSO CONSIDERED AS VITAL TOOLS FOR COMMUNICATING WITH THE MARKET. IN THE OTHER WORDS ALL THE 4Ps  OF MARKETING ARE CONSIDERED AS COMPONENTS OF MARKETING COMMUNICATION MIX OF A COMPANY.

CONSUMER – TO – CONSUMER (C2C MODEL)

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CONSUMER TO CONSUMER ELECTRONIC COMMERCE IMPLIES A PROCESS WHEREBY TWO CONSUMER ENTITIES ARE INVOLVED TO SELL OR BUY GOODS AND SERVICES ON AUCTION WEBSITE. IN THE PROCESS THE SELLER POSTS THE DESCRIPTION OF THE ITEMS AND THE EXPECTED SELLING PRICES OF THE ITEMS ON A  AUCTION WEBSITE MAINTAINED BY AN ORGANISATION WHICH ACTS AS A MEDIATOR OR A BROKER. AN INDIVIDUAL WHO LOGS ON THE RELEVANT  WEBSITE SEEKING FOR SUCH AS POSTED IN THE SAME WEBSITE BY ANOTHER INDIVIDUALS MAY BE INTERESTED IN THE PRODUCT POSTED OR ADVERTISED. THEN  HE MAY BE OFFERED TO BUY THE ITEMS FOR WHICH A PRICE IS QUOTED. GENERALLY THE PRICE IS MUTUALLY SETTLED BY EXCHANGE OF MESSAGE THROUGH MAIL. THE BROKER FIRM THEN ARRANGES TO COLLECT THE ITEMS FROM THE SELLER AND SEND IT TO THE BUYER AND COLLECT THE PRICE FROM THE BUYER AND FEES FROM THE SELLER FOR SERVICES RENDERED BY HIM. THE PROCESS OF E COMMERCE ENABLE TWO INDIVIDUALS LOCATED IN THE DIFFERENT PLACES TO COME TOGETHER TO BUY AND SELL GOODS AND SERVICES WITH THE HELP OF INTERNET. e-Bay AND http://www.bazee.com ARE COMMON EXAMPLE OF ONLINE AUCTION WEBSITES THAT PROVIDES A CONSUMER TO ADVERTISE AND SELL THEIR PRODUCTS ONLINE TO ANOTHER CONSUMER.


FEATURES OF C2C:

1. INDIVIDUALS INTENDING TO SELL  ANY  ITEM , USE AN INTERMEDIARY’S WEBSITE ADDRESS.2. THE AUCTION SITE IS AVAILABLE FOR THE BUYERS AND SELLERS FOR THE PURCHASE AND SELL OF GOODS AND  SERVICES 3. ELECTRONICS PUBLISHING OF SCHOLARLY ARTICLES OR STORIES ARE MADE BY THE INDIVIDUALS .4. THERE EXISTS AN INTERNET AS THE MEDIUM OF INTER-EXCHANGE OF MESSAGE.


EXCHANGE FUNCTION OF MARKETING

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TOTAL 3 FUNCTION OF MARKETING 

1. EXCHANGE FUNCTION 
2.  SUPPLYING FUNCTION
3 .SUPPORTING FUNCTION
 

EXCHANGE FUNCTION IS DISCUSSED HERE:

EXCHANGE  FUNCTION      LAYS THE FOUNDATION OF MARKETING ACTIVITIES . THE PROCESS OF TRANSFERRING GOODS AND SERVICES FROM THE PRODUCER TO THE BUYER OR CONSUMER IS THE SUBJECT MATTER OF EXCHANGE . IN OTHER WORDS THE THREE ELEMENTS OF EXCHANGE FUNCTION ARE PRODUCTION , SELLING AND BUYING.

1. PRODUCT PLANNING AND DEVELOPMENTS :

THE CRUX OF THE EXCHANGE FUNCTION ROTATES ROUNDS THE EXCHANGES OF GOODS AND SERVICES. ITS FOR THE REASON THAT THE PRODUCTS OF GOODS AND SERVICES DEPENDS UPON THE NEEDS AND WANTS OF THE BUYER AND THE PLANNING OF PRODUCTION AND DISTRIBUTION OF GOODS AND SERVICES SHOULD FULFILL THE NEEDS AND WANTS OF THE BUYER.


2. STANDARDIZATION , GRADING AND BRANDING  :

STANDARDIZATION MEANS ESTABLISHMENT OF SOME STANDARDS BASED ON INTRINSIC PHYSICAL QUALITIES OF PRODUCTS. THE METHOD OF STANDARDIZATION IS THE SELECTION OF A NUMBER OF TYPES AND SIZE WHICH WOULD BE MOST SUITABLE TO SECURE UNIFORMITY OF PRODUCTION.

3. PURCHASES:

PURCHASE  IS AN IMPORTANT FUNCTION OF MARKETING . PURCHASE OF RAW MATERIALS , SPARE PARTS AND OTHER EQUIPMENT AT THE RIGHT AND AT THE LEAST COST WILL GO A LONG WAY IN THE REDUCTION OF COST OF PRODUCTION ENHANCING THE SCOPE OF PROFITABILITY. 


4.  ASSEMBLING:

ASSEMBLING IS THE PROCESS BY WHICH GOODS FROM DIFFERENT KINDS ARE COLLECTED AT A CENTRALLY LOCATED PLACE FOR HANDLING MANUFACTURING AND TRANSPORTING OR SELLING ECONOMICALLY . IT ACTS AN IMPORTANT AID TO BUYING.


5. SELLING:

SELLING IS THE NERVE CENTER OF BUSINESS . THE SUCCESS OF BUSINESS DEPENDS ON THE SUCCESS OF SELLING . ITS THE ULTIMATE MARKETING FUNCTION BY WHICH GOODS AND SERVICES ARE MADE AVAILABLE TO THE CUSTOMER TO MEET THEIR NEEDS AND WANTS KEEPING WITH THEIR TASTE AND CHOICE .