MY BLOG IS ABOUT PRODUCT LIFE CYCLE (PLC) . ALMOST ALL PRODUCTS DURING THEIR SPAN PASS THROUGH FOUR DISTINCT AND DIFFERENT STAGES IN TERMS OF USAGES , VOLUME OF DEMAND , RATE OF GROWTH AND EXTENT OF PROFITABILITY. IT FOLLOWS A PROCESS OF FOUR STAGES , SUCH AS- 

1. PRODUCTS INTRODUCTION STAGES
2. MARKET GROWTH STAGE
3. MARKET MATURITY STAGES AND
4. MARKET DECLINE STAGES
    EACH STAGE IS CHARACTERISED  BY MARKET BEHAVIOUR , TYPICAL OF ITS OWN AND EACH  STAGE EMPHASISES  THE NEED FOR APPLICATION OF CERTAIN SPECIFIC MARKET STRATEGY. IN ORDER TO GET THE BENEFIT OF A PROLONGING PROFITABLE STAGE, IT IS ESSENTIAL TO GET INTO THE CLARITY OF THE PLC CONCEPT AND TO MANAGE EFFECTIVELY.

BENEFITS OF PLC:

THE UTILITY OF PRODUCTS LIFE CYCLES ARISES FROM THE FACT THAT IT PASSES THROUGH FOUR DIFFERENT STAGES EACH STAGES DEPENDING ON MARKET BEHAVIOUR.

BENEFITS  :

1. IT FACILITATES PREPLANNING  THE PRODUCTS LAUNCHING2. IT FACILITATES PROLONGING THE PROFITABLE PHASESES3. IT FACILITATES CHOOSING THE RIGHT TIME TO EXIT4. IT PROVIDES A USEFUL TOOLS FOR MANAGING CUSTOMES .

MY BLOG IS ABOUT DYNAMIC MARKETING:

IN THE PRESENT DAY MARKETING CUSTOMER TASTE AND PREFERENCE ARE CHANGING IN KEEPING WITH FAST MOVING TRENDS OF THE WORLD WHICH IS GEOGRAPHICALLY BROADNESS AND COMMERCIALLY GLOBALIZED TO TRADE ACROSS ENDLESSLY. AS A RESULT CUSTOMER DEMAND ARE CHANGING IN VALUE AND VOLUME AND IT HAS BECOME THE EARNEST ENDEAVOR OF THE MARKETING  MANAGEMENT TO MEET SUCH EVER CHANGING TASTES AND DEMANDS OF CUSTOMERS CONTINUOUSLY . MARKETING IS THEREFORE A DYNAMIC PROCESS TO KEEP UP WITH THE SOCIETAL UPLIFTMEN OF THE STANDARD OF LIVING OF THE PEOPLE AT LARGE THROUGH MARKET RESEARCH AND PRODUCTS DEVELOPMENT ON CONTINUOUS BASIS.     

MY BLOG IS ABOUT MARKETING INFORMATION SYSTEM(MIS):

MARKETING EXCELLENCE IS THE RESULT OF RIGHT MARKETING DECISIONS AND SUCH MARKETING DECISIONS ARE RIGHT IF THEY ARE BASED ON RIGHT MARKETING INFORMATION. OF LATE THE IMPORTANCE OF MARKETING HAS BEEN GROWING IN SO MUCH DIMENSION THAT KNOWLEDGE IS BECOMING THE BEDROCK OF BUSINESS SUCCESS.
MARKETING INFORMATION EMERGES FROM MARKETING DATA AND MARKETING INFORMATION BECOMES KNOWLEDGE WHEN THE DATA ARE DISCRIMINATED , CLASSIFIED , PROCESSES AND ASSEMBLED IN A MANNER APPROPRIATE FOR USABLE STATUS AS SYSTEM.
THE ATTRIBUTES OF QUALITATIVE MARKETING INFORMATION ARE THAT—-
1.IT MUST HAVE RELEVANCE TO THE OBJECT OF DECISION MAKING
2.ITS SOURCE MUST BE GENIUS AND RELIABLE
3.IT MUST HAVE CLARITY AND PRECISION OF OBJECT
4. IT MUST HAVE ACCURACY AND AUTHENTICITY
5. IT MUST HAVE COST REASONABLENESS
IN THE CORE CONTEX OF MARKETING THE DECISION AREAS OF MARKETING ARE MARKET PLANNING , IMPLEMENTING MARKETING PLAN AND CONTROL.
                   ”A MARKETING INFORMATION SYSTEM ,MIS CONSISTS OF PEOPLE,
                    EQUIPMENT AND PROCEDURES TO GATHER , SORT , ANALYZE, EVALUATE
                     AND DISTRIBUTE NEEDED TIMELY AND ACCURATE INFORMATION TO
                        MARKETING DECISIONS MAKERS”

TODAY MY BLOG IS ABOUT CONCEPT OF E COMMERCE BUSINESS MODELS

IN  GENERAL SENSE  A BUSINESS MODEL IS A METHOD ADOPTED BY A COMPANY TO GENERATE REVENUE FOR SUSTAINING ITSELF WHEREIN THE MATCHING OF BUYER AND SELLER IS INVOLVED . THE ROLE OF E-COMMERCE IS TO QUICKEN SUCH MATCHING BY ELECTRONICAL INTERACTION BETWEEN THE BUYERS  AND SELLERS . FOR EASY UNDERSTANDING , E-COMMERCE MAY BE DEFINED AS A OR ANY FORM OF BUSINESS TRANSACTION IN WHICH THE PARTIES INTERACT ELECTRICALLY , IN THE CONTEX OF E BUSINESS MODEL E COMMERCE MAY BE FORMALLY DEFINED AS TECHNOLOGY MEDIATED EXCHANGE BETWEEN PARTIES WHO MAY BE INDIVIDUAL , ORGANISATIONS OR BOTH AS WELL AS ELECTRICALLY SUPPORTED INTER-ORGANISATIONAL AND INTRA-ORGANISATIONAL ACTIVITIES WHICH FACILITATE EXCHANGE. IT MAY BE GLOBAL IN ADDITION TO TANGIBLE IT MAY BE FOR INTANGIBLE . ALL THESE FEATURES BRINGS ABOUT A NEW TYPE OF MARKET PLACE IN ELECTRONIC NETWORKS,

SAMUEL MORSE DEVELOPED THIS MORSE CODE IN THE 1830 AND 1840 WITH OTHER INVENTORS . THE TELEGRAPH REVOLUTIONIZED LONG DISTANCE COMMUNICATION.

IT WORKED BY TRANSMITTING ELECTRICAL SIGNALS OVER A WIRE LAID BETWEEN STATION . IN ADDITION TO HELPING INVENT THE TELEGRAPH. SAMUEL MORSE DEVELOPED A CODE WITH HIS NAME THAT INDICATE A SET OF DOTS AND DASHES TO EACH LETTER OF THE ENGLISH ALPHABET AND ALLOWED THE SIMPLE TRANSMISSION OF COMPLEX MESSAGES ACROSS TELEGRAPH LINES.MORE SENT HIS FIRST TELEGRAPH MESSAGE FROM WASHINGTON D.C TO BALTIMORE MARYLAND.