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CONSUMER TO CONSUMER ELECTRONIC COMMERCE IMPLIES A PROCESS WHEREBY TWO CONSUMER ENTITIES ARE INVOLVED TO SELL OR BUY GOODS AND SERVICES ON AUCTION WEBSITE. IN THE PROCESS THE SELLER POSTS THE DESCRIPTION OF THE ITEMS AND THE EXPECTED SELLING PRICES OF THE ITEMS ON A  AUCTION WEBSITE MAINTAINED BY AN ORGANISATION WHICH ACTS AS A MEDIATOR OR A BROKER. AN INDIVIDUAL WHO LOGS ON THE RELEVANT  WEBSITE SEEKING FOR SUCH AS POSTED IN THE SAME WEBSITE BY ANOTHER INDIVIDUALS MAY BE INTERESTED IN THE PRODUCT POSTED OR ADVERTISED. THEN  HE MAY BE OFFERED TO BUY THE ITEMS FOR WHICH A PRICE IS QUOTED. GENERALLY THE PRICE IS MUTUALLY SETTLED BY EXCHANGE OF MESSAGE THROUGH MAIL. THE BROKER FIRM THEN ARRANGES TO COLLECT THE ITEMS FROM THE SELLER AND SEND IT TO THE BUYER AND COLLECT THE PRICE FROM THE BUYER AND FEES FROM THE SELLER FOR SERVICES RENDERED BY HIM. THE PROCESS OF E COMMERCE ENABLE TWO INDIVIDUALS LOCATED IN THE DIFFERENT PLACES TO COME TOGETHER TO BUY AND SELL GOODS AND SERVICES WITH THE HELP OF INTERNET. e-Bay AND http://www.bazee.com ARE COMMON EXAMPLE OF ONLINE AUCTION WEBSITES THAT PROVIDES A CONSUMER TO ADVERTISE AND SELL THEIR PRODUCTS ONLINE TO ANOTHER CONSUMER.

FEATURES OF C2C:

1. INDIVIDUALS INTENDING TO SELL  ANY  ITEM , USE AN INTERMEDIARY’S WEBSITE ADDRESS.2. THE AUCTION SITE IS AVAILABLE FOR THE BUYERS AND SELLERS FOR THE PURCHASE AND SELL OF GOODS AND  SERVICES 3. ELECTRONICS PUBLISHING OF SCHOLARLY ARTICLES OR STORIES ARE MADE BY THE INDIVIDUALS .4. THERE EXISTS AN INTERNET AS THE MEDIUM OF INTER-EXCHANGE OF MESSAGE.

MY BLOG IS ABOUT PRODUCT LIFE CYCLE (PLC) . ALMOST ALL PRODUCTS DURING THEIR SPAN PASS THROUGH FOUR DISTINCT AND DIFFERENT STAGES IN TERMS OF USAGES , VOLUME OF DEMAND , RATE OF GROWTH AND EXTENT OF PROFITABILITY. IT FOLLOWS A PROCESS OF FOUR STAGES , SUCH AS- 

1. PRODUCTS INTRODUCTION STAGES
2. MARKET GROWTH STAGE
3. MARKET MATURITY STAGES AND
4. MARKET DECLINE STAGES
    EACH STAGE IS CHARACTERISED  BY MARKET BEHAVIOUR , TYPICAL OF ITS OWN AND EACH  STAGE EMPHASISES  THE NEED FOR APPLICATION OF CERTAIN SPECIFIC MARKET STRATEGY. IN ORDER TO GET THE BENEFIT OF A PROLONGING PROFITABLE STAGE, IT IS ESSENTIAL TO GET INTO THE CLARITY OF THE PLC CONCEPT AND TO MANAGE EFFECTIVELY.

BENEFITS OF PLC:

THE UTILITY OF PRODUCTS LIFE CYCLES ARISES FROM THE FACT THAT IT PASSES THROUGH FOUR DIFFERENT STAGES EACH STAGES DEPENDING ON MARKET BEHAVIOUR.

BENEFITS  :

1. IT FACILITATES PREPLANNING  THE PRODUCTS LAUNCHING2. IT FACILITATES PROLONGING THE PROFITABLE PHASESES3. IT FACILITATES CHOOSING THE RIGHT TIME TO EXIT4. IT PROVIDES A USEFUL TOOLS FOR MANAGING CUSTOMES .

MY BLOG IS ABOUT DYNAMIC MARKETING:

IN THE PRESENT DAY MARKETING CUSTOMER TASTE AND PREFERENCE ARE CHANGING IN KEEPING WITH FAST MOVING TRENDS OF THE WORLD WHICH IS GEOGRAPHICALLY BROADNESS AND COMMERCIALLY GLOBALIZED TO TRADE ACROSS ENDLESSLY. AS A RESULT CUSTOMER DEMAND ARE CHANGING IN VALUE AND VOLUME AND IT HAS BECOME THE EARNEST ENDEAVOR OF THE MARKETING  MANAGEMENT TO MEET SUCH EVER CHANGING TASTES AND DEMANDS OF CUSTOMERS CONTINUOUSLY . MARKETING IS THEREFORE A DYNAMIC PROCESS TO KEEP UP WITH THE SOCIETAL UPLIFTMEN OF THE STANDARD OF LIVING OF THE PEOPLE AT LARGE THROUGH MARKET RESEARCH AND PRODUCTS DEVELOPMENT ON CONTINUOUS BASIS.     

MY BLOG IS ABOUT MARKETING INFORMATION SYSTEM(MIS):

MARKETING EXCELLENCE IS THE RESULT OF RIGHT MARKETING DECISIONS AND SUCH MARKETING DECISIONS ARE RIGHT IF THEY ARE BASED ON RIGHT MARKETING INFORMATION. OF LATE THE IMPORTANCE OF MARKETING HAS BEEN GROWING IN SO MUCH DIMENSION THAT KNOWLEDGE IS BECOMING THE BEDROCK OF BUSINESS SUCCESS.
MARKETING INFORMATION EMERGES FROM MARKETING DATA AND MARKETING INFORMATION BECOMES KNOWLEDGE WHEN THE DATA ARE DISCRIMINATED , CLASSIFIED , PROCESSES AND ASSEMBLED IN A MANNER APPROPRIATE FOR USABLE STATUS AS SYSTEM.
THE ATTRIBUTES OF QUALITATIVE MARKETING INFORMATION ARE THAT—-
1.IT MUST HAVE RELEVANCE TO THE OBJECT OF DECISION MAKING
2.ITS SOURCE MUST BE GENIUS AND RELIABLE
3.IT MUST HAVE CLARITY AND PRECISION OF OBJECT
4. IT MUST HAVE ACCURACY AND AUTHENTICITY
5. IT MUST HAVE COST REASONABLENESS
IN THE CORE CONTEX OF MARKETING THE DECISION AREAS OF MARKETING ARE MARKET PLANNING , IMPLEMENTING MARKETING PLAN AND CONTROL.
                   ”A MARKETING INFORMATION SYSTEM ,MIS CONSISTS OF PEOPLE,
                    EQUIPMENT AND PROCEDURES TO GATHER , SORT , ANALYZE, EVALUATE
                     AND DISTRIBUTE NEEDED TIMELY AND ACCURATE INFORMATION TO
                        MARKETING DECISIONS MAKERS”

TODAY MY BLOG IS ABOUT CONCEPT OF E COMMERCE BUSINESS MODELS

IN  GENERAL SENSE  A BUSINESS MODEL IS A METHOD ADOPTED BY A COMPANY TO GENERATE REVENUE FOR SUSTAINING ITSELF WHEREIN THE MATCHING OF BUYER AND SELLER IS INVOLVED . THE ROLE OF E-COMMERCE IS TO QUICKEN SUCH MATCHING BY ELECTRONICAL INTERACTION BETWEEN THE BUYERS  AND SELLERS . FOR EASY UNDERSTANDING , E-COMMERCE MAY BE DEFINED AS A OR ANY FORM OF BUSINESS TRANSACTION IN WHICH THE PARTIES INTERACT ELECTRICALLY , IN THE CONTEX OF E BUSINESS MODEL E COMMERCE MAY BE FORMALLY DEFINED AS TECHNOLOGY MEDIATED EXCHANGE BETWEEN PARTIES WHO MAY BE INDIVIDUAL , ORGANISATIONS OR BOTH AS WELL AS ELECTRICALLY SUPPORTED INTER-ORGANISATIONAL AND INTRA-ORGANISATIONAL ACTIVITIES WHICH FACILITATE EXCHANGE. IT MAY BE GLOBAL IN ADDITION TO TANGIBLE IT MAY BE FOR INTANGIBLE . ALL THESE FEATURES BRINGS ABOUT A NEW TYPE OF MARKET PLACE IN ELECTRONIC NETWORKS,

SAMUEL MORSE DEVELOPED THIS MORSE CODE IN THE 1830 AND 1840 WITH OTHER INVENTORS . THE TELEGRAPH REVOLUTIONIZED LONG DISTANCE COMMUNICATION.

IT WORKED BY TRANSMITTING ELECTRICAL SIGNALS OVER A WIRE LAID BETWEEN STATION . IN ADDITION TO HELPING INVENT THE TELEGRAPH. SAMUEL MORSE DEVELOPED A CODE WITH HIS NAME THAT INDICATE A SET OF DOTS AND DASHES TO EACH LETTER OF THE ENGLISH ALPHABET AND ALLOWED THE SIMPLE TRANSMISSION OF COMPLEX MESSAGES ACROSS TELEGRAPH LINES.MORE SENT HIS FIRST TELEGRAPH MESSAGE FROM WASHINGTON D.C TO BALTIMORE MARYLAND.

THERE ARE LOTS OF SOCIAL MEDIA WEBSITE LIKE FACE BOOK , WHATSAPP , INSTAGRAM AND MANY MORE. ITS ALSO AVAILABLE IN OUR ANDROID AND IPHONE APPLICATION THAT HELPS US TO SEND INFORMATION FOR OFFICIAL PURPOSE NOT ONLY OFFICIAL BUT ALSO FRIENDSHIP GROUP CREATED BY GROUP MEMBER ON WHATSAPP . ON INSTAGRAM PEOPLE POST THERE PHOTOS FOR LIKE AND NOT ONLY PHOTO BUT ALSO PROMOTING ANY AFFILIATION MARKETING ON FACEBOOK PAGE AS WELL AS INTAGRAM. IN COMING DAYS WHATSAPP BRINGS THEIR NEW PAYMENT FEATURES . SO IT WILL BE SECURED PAYMENT FOR US.

INTRAGRAM BROUGHT NEW FEATURES  IGTV  WHICH IS REALLY AWESOME BECAUSE OF VIDEOS  . ITS LIKE ALTERNATIVE TO YOUTUBE.