MY BLOG IS ABOUT PRODUCTS LEVELS AND CUSTOMER VALUE :

A PRODUCT IS AN ENTITY INSTRUMENTAL FOR SATISFACTION OF CUSTOMER NEEDS AND WANTS. IN PLANNING ITS MARKET OFFERINGS THE MARKETING ENTERPRISE HAS TO TAKE THE PRODUCTS  FROM THE BASE  LEVEL TO HIGHER LEVELS BY INJECTING SEVERAL INPUTS IN AND AROUND THE BASE PRODUCTS  FROM TIME TO TIME AS REQUIRED BY CIRCUMSTANCES DEMANDED BY MARKET. SUCH INPUTS ARE PRODUCTS FEATURES AND FUNCTION , PRESTIGIOUS BRAND NAME, APPEALING PACKAGING, AFFORDABLE PRICE SIGNIFICANT  POSITIONING  IMAGINATIVE  AND CREATIVE  PROMOTION  CAMPAIGN AND FINALLY CORPORATE  IMAGE AND PRESTIGES  WHICH ARE USED TO ADD WEIGHT TO THE PRODUCT FOR VALUE CREATION AND ENHANCEMENT .
SIGNIFICANCE OF CUSTOMER VALUE MAY PROCEED WITH SIX LEVEL APPROACH
                                       

                                    GENERIC PRODUCTS
                                      BRADED PRODUCTS
                                         DIFFERENT PRODUCTS
                                              CUSTOMISED PRODUCTS
                                                         AUGMENTED PRODUCTS

                                               PROTENTIAL PRODUCTS