MARKETING OPPORTUNITIES MEANS THE FACILITIES AND MEDIUMS AVAILABLE IN THE MARKET SITUATION FOR MOVEMENT OF GOODS AND SERVICES FROM THE PRODUCTION PLACE TO THE CONSUMPTION PLACE . ACCORDING TO M.L.BELL SUCH OPPORTUNITIES MAY BE DEFINED NOT ONLY AS MARKETERS BUT ALSO IN TERMS OF AREAS OF MANAGEMENT ACTIVITIES  SUCH AS INNOVATION OF NEW PRODUCTS AND SERVICES, CHANNEL OF DISTRIBUTION, PROMOTION , IMPROVED EFFICIENCY , CREATION OF COMPETITIVE DIFFERENCES , CARVING OUT NEW MARKET REACHES.