MARKETING RESEARCH PROJECT MAY BE CLASSIFIED AS FOLLOWS——–1.RESEARCH ON ROUTINE AND NON ROUTINE PROBLEMS.
2.RESEARCH ON SHORT TERM AND LONG TERM PROBLEMS.
3.CLASSIFICATION BASED ON END-USE PURPOSE OF RESEARCH.
4.CLASSIFICATION BASED ON THE SUBJECT RESEARCHED.
OUT OF THE FOUR ABOVE CATEGORIES OF RESEARCH ONLY THE LAST ONE NAMELY CLASSIFIED BASED ON THE SUBJECT RESEARCHED. NEEDS EXPLANATION BECAUSE ON THE CONCERNED CLASSIFICATION INVOLVES APPLICATIONS RELATING TO CONSUMER , PRODUCT, PRICING, DISTRIBUTION AND SO ON.