THE C2B MODEL INVOLVES A TRANSACTION THAT IS CONDUCTED BETWEEN A CONSUMER AND A BUSINESS ORGANIZATION WHEREBY THE TRANSACTION ORIGINATED BY THE CUSTOMER HAS A SET OF REQUIREMENT SPECIFICATION AS A SPECIFIED PRICE FOR A COMMODITY OR SERVICE AND IT BECOMES THE RESPONSIBILITY OF ELECTRONICS COMMERCE BUSINESS ENTITY TO MATCH THE REQUIREMENT OF THE CONSUMERS TO THE EXTENT BEST POSSIBLE. IT IS THE SIMILAR TO B2C MODEL WITH THE ONLY DIFFERENCE THAT IN THIS CASE . THE CONSUMER IS THE SELLER AND THE BUSINESS ORGANISATION IS THE BUYER . IN THIS KIND OF A TRANSACTION THE CONSUMERS DECIDE THE PRICE OF PARTICULAR PRODUCTS RATHER THAN SUPPLER.THE CATEGORY INCLUDES INDIVIDUALS WHO SELL PRODUCTS AND SERVICES TO ORGANISATIONS.