ONLINE BASIS. IT INVOLVES AN INDIVIDUAL INTENDING TO PURCHASE AND SHOP INTENDING TO SELL GOODS AND SERVICES. SUCH INTERNET BASED SHOPS ARE POPULARLY KNOWS AS VIRTUAL SHOP OR CYBER SHOPS OR E-STORE OR DOT.COM SHOP. IN B2C E COMMERCE PROCESS , CONSUMER MAY HAVE THE ACCESS TO THE INTERNET FROM THEIR HOME OR WORKPLACE OR EVEN ON THE STREET.
B2C OFFERS CONSUMER THE COMPETENCE TO BROWSE , SELECT AND BUY MERCHANDISE ONLINE, CHOOSING FROM A WIDER VARIETY OF PRODUCTS AND AT BETTER PLACES.